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March 15, 2013 Leave a comment

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Categories: Uncategorized

Bigg Boss ka hai game, life is not the same

November 24, 2010 Leave a comment

Government ask “Bigg Boss” and “Rakhi Ka Insaaf” to change their telecast timing to 11PM or after due to the content not suitable for prime time audience. Its a debate-able topic since we cannot say that whether Government should monitor or not.

Government should monitor:

1. There is censor board for monitoring film content so there should be monitoring of TV content.

2. Pamela entry is good but the dress she was wearing was against the Indian culture and should not be publicize. Moving the time to 11 will prevent it from teen age who may get addicted to such kind of fashion.

3. Politics and violence shown is not good for the teen age which may begin to compare their friends with bigg boss house-mates and ruined their life.

Government should NOT monitor:

1. The audience which is largely effected that is rural watch DD not cable TV. Rural are people who get easily convinced and may follow them. Since its access is most in the Urban Area it may not affect them must.

2. KBC comes at same time as Bigg Boss-4 so there is an option to switch. People who feels that Bigg Boss content not good for their family may watch KBC.

3. From the TRP its a clear indication Bigg Boss is more of a metro choice, so they are educated enough to understand because they face such cultural twist a lot in their daily life.

Even “Emotional Attyachar” which show nudity content is telecast at 7.00PM is not being asked to shift. Roadies and Split Villa were telecast at 7.00PM on MTV were not asked to move and they did not affected the teenage. I feel that people have understood what is good for them and they know how to make a choice and watch the show which interest them and their family. So we should give people the choice to opt for the TV show they want to watch.

So in the end, i can say that monitoring must be to some extend but a show like Bigg Boss which tries to monitor by its own should be allowed at prime time.

Categories: Uncategorized Tags: ,

Indiatimes mail do not have the rich version working

October 13, 2010 Leave a comment

Now when Internet companies are focusing more on social, Email, News, Search and going Mobile, Indiatimes is missing this driver of growth. They have brought innovation to their offerings but if they lag behind the main growth drivers then will lose the growth momentum.

When social networks like MySpace and Ibibo are integrating their social web with email facility then how could Indiatimes do not take its email seriously. Yahoo, which also have news as one of the main growth driver, also focus on its email then why Indiatimes do not take it that seriously. Rediff also make the mark because of its email service and later news. Now Rediff has lost its market share due to lack of focus on its email service.

Indiatimes offer only basic HTML version of email (as its rich version do not work). In this era where we want more than just email, this will not be able to make a mark. Their social networking site, Itimes, offers integrated social and email facility is not at all popular. They have the largest selling daily, business and weekly newspaper but do not publicize their products. Indiatimes Mail has no potential if they do not work to improve it.

Indiatimes has a huge amount of potential as they are very popular among news reader but they need to make their product well equipped to hold the users as they have whole lots of potential to attract the user to use their product at least once.

Rediff and Sify are you listening, its the time to get listed

September 30, 2010 Leave a comment

Usually it is said that company get listed when they need money but more money is never a bad (Info-edge knows it best). So Indian web companies should get listed on Stock Exchanges in India. This will not only give them money but also make them sounding familiar company. It has been seen that the listed company become more popular in consumer segment and its easy for them to expand. Enterprises also prefer the solutions and services from the listed company as they can trust more on them.

Hence its the perfect time for Rediff and Sify to get listed like other Indian web companies like Info-edge, 123greetings.com, etc. This will not only give them cash but will make them popular among the Indian Enterprises.

Rediff should utilize cash gain from IPO in:

1. Improving “Rediffmail” service

2. Building a good search engine (or having a tie-up in search which can earn them more cash)

3. Improve “Rediff Page” and make it more social.

4. Utilize in services like Blog, Song Buzz, Maps, etc.

Zorpia – Emerging Social Network OR Spamster

September 29, 2010 Leave a comment

Zorpia is the social networking site of China now going global. Its the site that is gaining market in India. Last month, according to Comscore PerfSpot was top 10 social network in India which was a surprise for all internet news networks. I feel that this time its going to be Zorpia.

Tactic used by Zorpia:
1. When ever you invite any of your friend Zorpia start spamming there mail boxes by sending invites more than trice a day.
2. Several people (more than 5/day) will send you request whom you do not know.
These all tactics look like use by a spammer.
I am writing this blog as Zorpia gets most of its traffic from India. Since India is the key market for them and Indian cares a lot about there privacy and security, they need to be more careful.
Since it is the startup by a youngster Jeffrey in 2003 when he was in college (Like Facebook story but not a similar success story) and now he is 27. But the team managing it looks litter bit weak and needs to work harder to reduce spams and upgrade security to make there site a better place to have a social networking.

Country and Percent of Site Traffic

India Flag India 64.7%

Pakistan Flag Pakistan 5.1%

Nigeria Flag Nigeria 1.7%

Egypt Flag Egypt 1.4%

Qatar Flag Qatar 1.3%

China Flag China 1.3%

Sudan Flag Sudan 1.2%

Iran Flag Iran 1.0%

Japan Flag Japan 0.9%

Kuwait Flag Kuwait 0.9%

Sweden Flag Sweden 0.8%

Iraq Flag Iraq 0.7%

Romania Flag Romania 0.6%

Myanmar Flag Myanmar 0.6%

OTHER Flag OTHER 7.5%

Green Ganesh – A new spirit of festival

September 29, 2010 Leave a comment

When people say that the grandness of the festival is reduced because of the environment ministry. I ask them that they like Ganesha statue going in dirty water. I ask them that they like the sea to be so bad that not only fishes dies but also Ganesha says that he do not want to go inside that. I feel that no one want to make the sea dirty and will follow the go green revolution.

Environment is very big issue today and is even bigger to food security. As food security can be achieved by increasing the productivity but saving environment requires a long term planning and measures have to be taken today to save tomorrow. So, effort of making festivals green is surely a good step and should be appreciated.

Earlier we do not use to have such a large population and damages to the environment can be heal itself but now due to large population damages to environment are bigger so we need to take measure to heal them and also to control any further damage. So, making festival green not only bring a new spirit but also makes us secure from any environment trouble.

Ozone layer is healing its hole by himself as 200 countries have band the CF gases. Such steps are appreciated and give benefits to society after sometime. Hence the steps taken today to celebrate festivals in a greener way will make future more brighter and better.

In the end, I will say that celebrate festival in a way that the happiness last long and that can be achieve by taking the steps that helps to make Earth a better place to live in a longer run.

Categories: Uncategorized Tags: ,

Apna Circle Revamp: New look is better and faster

September 29, 2010 Leave a comment

Apna Circle Pvt. Ltd. JV with Viadeo-Tianji runs a career networking site “apnacircle“. Apna Circle has been revamp today. Now its faster and sleek. The look is more organized and easy to use interface is implemented. Earlier we need to discover new features by surfing which earn a point but in return we loose time, but now they all are in front of our eyes and very handy to use.

LinkedIn which is the global best in career networking is very heavy to use but have plenty of features that make it the best. Since Apnacircle is Indian local site will not make that big impact globally but if given good features then it may gain share in India because of being lighter. Indian has lesser penetration of broadband and hence faster up-loadable sites are preferred especially in colleges where the speed is very low. Remember that career networking start from college so it can be very important.

ApnaCircle when launched in 2006 was advertised and later 2008-09 when it merged with Viadeo-Tianji, after that its not so very few know about it and its profit. Ibibo which has gain a name because of its aggressive advertisement on television. Even Google, Yahoo and Bing use TV as an important medium to advertise in USA. Here in India, Yahoo, Rediff, Ibibo and Zapak has used it and hence they are popular in urban areas in India and make money. In.com also because of its aggressive marketing gain market share over Rediff in India. Thus marketing is the best way to earn. Till the time you do not invest you will not be paid for that.

ApnaCircle and other indian start-ups need to realize this and should start marketing there product and get listed to stock exchange like InfoEdge, TIL etc