Posts Tagged ‘Rediff’

Future of Rediff

October 30, 2010 Leave a comment

Rediff is one of the oldest internet company in India. Rediffmail and Rediffbol are one of the most popular mail service and chat messenger in the history, respectively. But in the last four years company has seen only downfall but recently they have seen the upside. The reason for reduction in loss is mainly because of their new move to enter into mobile.

At the beginning of 2010, when Rediff revamped there homepage and mail service, it was for sure they have mobile as the main focus. And with the recent revamped Rediffmail NG and new push mail service at Rs. 50 shows that they will now be more mobile.

The idea of Rediff going mobile is good for the future keeping in mind that India has more mobiles than computer and laptops. Also 3G will boost the web on mobile with range of  smart-phones in the market. Rediff use to be popular among the students and hence targeting mobile might help them to stay with Facebook and Gmail which has become the web youth icons.

Rediff has realize the fact that “For rediff to win, there is no need for google and facebook to loose” . Hence all three can survive with their next generation products.


Rediffmail revamped: Rediffmail NG – The NEXT GENERATION

October 20, 2010 Leave a comment

Rediff is all set to make a comeback and get all users back from Ymail and Gmail. Rediff with the launch Rediffmail NG provide a cheap push mail at Rs.50.


Good Points of Rediffmail NG:

1. Faster and Sleek: With the use of Ajax its now faster and better service. Its sleek design give a feel of faster and easy to use look.

2. Send SMS: Now you can send SMS from your inbox, no need to go to any specific site to send sms.

3. Themes: Like Gmail themes, now Rediffmail also have a collection of themes.

4. Tab Features: Like Ymail tab feature, we can easily do multi-tasking using tab feature of Rediffmail.

5. Auto-Forward Mail: Now you can forward all your mails to another email id automatically.

6. Push Mail: Not at just Rs.50 you can get the push mail on your Microteck phone. Even on Android, Blackberry and Symbians etc.

In short, Rediff has worked well and combine some useful features from Gmail and Ymail. Rediffmail is now ready to compete with them in the market.


Bad Points of Rediffmail NG:

1. Compatibility Issue: It works well on IE 8, Firefox 3.6.10, Chome 7, Flock 3 and Epic 1.1 but have design issues in Opera 10.63. Hope will rectified soon.

2.  Chat within Inbox Missing: Chat from Inbox is one of the feature in demand these days as we cannot waste time in installing the chat messenger on every system (home and office) we use. Gmail chat got so popular that Google stop working on Gtalk.

3.  Lab Feature Missing: People needs to do experiment and want something new. Gmail gives them with the new feature every week and also give them a choice to use or not. This helps Google to analyze the user preference and work on that. Also give a choice to user to select what he wants. This should be included.

All these features are a requirement of next generation so hope that will be included soon.


United States VS Indian Internet Companies

October 18, 2010 Leave a comment

I thought of comparing the US internet companies with Indian internet companies. There is no comparison between them as US companies earn lots more and are more innovative where as Indian companies are lazy and less innovative. The comparison is done by selecting the US internet company and comparing it with the Indian internet company having similar traits.

1. MSN VS SIFY: Both companies consider their internet business as secondary and most of the revenue comes from other business. Still MSN takes lots of effort in making internet business profitable with its product like Windows Live, Hotmail and Bing. Whereas Sify has a deal with google for Mail and Search, hence focus only on news. Since there are better news sites so Sify will not survive long where as Microsoft’s MSN will emerge as one of the leader in Internet industry and profit making business with its aggressive product line up.

2. YAHOO VS INDIATIMES: Both of them are more of a portal with news, local content and services, Indiatimes runs on its news content and Yahoo has popular mail service. Both are a brand and has a high reach to the consumer. Yahoo is searching for a partner that brings some more value to the site so that they can enter and dominate in different areas of online services. Whereas Indiatimes is happy with their business are in no mood to do experiment that might make them less innovative and may lose the market share.

3. GOOGLE VS REDIFF: Both were the startups. Google started when internet was penetrating US and Rediff when internet started its penetration in India. Google turn out to be the biggest global internet company where as Rediff became popular in India but from last four years losing its market. Rediff lost its market share not only because Google’s Gmail and Orkut were gaining popularity but also Rediff kept on sleeping and did not brought innovation at the right time. Rediff was lazy and did not bring Chat within Inbox and a social network. If Rediff has done that they must have beaten Google.

4. AOL VS IN: Both the companies work as the subsidy. Both have a good mail service which may turn out their strongest point. IN has one of the best news network where as AOL has bought many startups like tech blog TechCrunch. IN has the potential to be one of the global internet companies if it continues to put innovations.

5. FACEBOOK VS IBIBO: There are several social network but lets compare the US company Facebook which is global number one (and also number one in India) and Indian (JV of China and Brazil) Ibibo which is most popular Indian social networking site in India. Both of them give several apps and have chat features. Ibibo has integrates mail, so Facebook has better seach technology to connect the people to friends, brands and adds. Facebook is more innovative and owner is 25 years old so you can understand the aggressive nature of this site. Facebook has given Google and Yahoo a run for their money and market whereas Ibibo has not made such a big impact. Facebook connect and integration is used by several sites including Yahoo and Windows Live and even Ibibo whereas Ibibo so not have any such integrations and popularity.

Rediff and Sify are you listening, its the time to get listed

September 30, 2010 Leave a comment

Usually it is said that company get listed when they need money but more money is never a bad (Info-edge knows it best). So Indian web companies should get listed on Stock Exchanges in India. This will not only give them money but also make them sounding familiar company. It has been seen that the listed company become more popular in consumer segment and its easy for them to expand. Enterprises also prefer the solutions and services from the listed company as they can trust more on them.

Hence its the perfect time for Rediff and Sify to get listed like other Indian web companies like Info-edge,, etc. This will not only give them cash but will make them popular among the Indian Enterprises.

Rediff should utilize cash gain from IPO in:

1. Improving “Rediffmail” service

2. Building a good search engine (or having a tie-up in search which can earn them more cash)

3. Improve “Rediff Page” and make it more social.

4. Utilize in services like Blog, Song Buzz, Maps, etc.

Indian Internet Industry needs to be social and mobile to make a global impact

September 20, 2010 1 comment

We talk about broadband, 3G, 4G for better speed and internet in rural for better communication so that may also become a part of Indian growth but we do not talk about Indian internet industry. We are the best in IT sector but we do not have that place when it comes to internet companies. We have Banglore, Pune, Chennai, Gurgaon, Hyderabad, etc as the IT city but these cities do not have much internet startups.

We have internet companies like Rediff, Web18, Indiatimes, Sify, Infoedge, 160by2, freshersworld and few more which are major Indian Internet companies but none of them had that global presence as US internet companies do like Google, Yahoo, AOL, Facebook, Twitter, Myspace, LinkedIn and many more. Government should now work in this sector also as there is a huge scope for new startups in this field. This field also has a huge potential to give jobs and also help in growth of the nation.

I still remember that four years back Rediff use to be popular and compete with Yahoo and Google to get the unique visitors. But with the launch of Orkut, Gmail and GTalk, Rediff start losing its users. Rediff never realize the importance of social networking and now do no stand in front of Yahoo and Google, even Indian web company Web18’s giving a huge competition to Rediff. Rediff and all other Indian companies still needs to understand that mail service is important to add new users who visit them regularly and social networking is important to make them spend time on your site and get the user visit your website several times a day.

Indian Internet Industry needs to understand that now mail and social both are very important to stand in the market and also they have to be innovative. Mobile apps are also very important as youth prefer mobile apps more than surfing through browser.