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Future of Rediff

October 30, 2010 Leave a comment

Rediff is one of the oldest internet company in India. Rediffmail and Rediffbol are one of the most popular mail service and chat messenger in the history, respectively. But in the last four years company has seen only downfall but recently they have seen the upside. The reason for reduction in loss is mainly because of their new move to enter into mobile.

At the beginning of 2010, when Rediff revamped there homepage and mail service, it was for sure they have mobile as the main focus. And with the recent revamped Rediffmail NG and new push mail service at Rs. 50 shows that they will now be more mobile.

The idea of Rediff going mobile is good for the future keeping in mind that India has more mobiles than computer and laptops. Also 3G will boost the web on mobile with range of  smart-phones in the market. Rediff use to be popular among the students and hence targeting mobile might help them to stay with Facebook and Gmail which has become the web youth icons.

Rediff has realize the fact that “For rediff to win, there is no need for google and facebook to loose” . Hence all three can survive with their next generation products.

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Rediffmail revamped: Rediffmail NG – The NEXT GENERATION

October 20, 2010 Leave a comment

Rediff is all set to make a comeback and get all users back from Ymail and Gmail. Rediff with the launch Rediffmail NG provide a cheap push mail at Rs.50.

 

Good Points of Rediffmail NG:

1. Faster and Sleek: With the use of Ajax its now faster and better service. Its sleek design give a feel of faster and easy to use look.

2. Send SMS: Now you can send SMS from your inbox, no need to go to any specific site to send sms.

3. Themes: Like Gmail themes, now Rediffmail also have a collection of themes.

4. Tab Features: Like Ymail tab feature, we can easily do multi-tasking using tab feature of Rediffmail.

5. Auto-Forward Mail: Now you can forward all your mails to another email id automatically.

6. Push Mail: Not at just Rs.50 you can get the push mail on your Microteck phone. Even on Android, Blackberry and Symbians etc.

In short, Rediff has worked well and combine some useful features from Gmail and Ymail. Rediffmail is now ready to compete with them in the market.

 

Bad Points of Rediffmail NG:

1. Compatibility Issue: It works well on IE 8, Firefox 3.6.10, Chome 7, Flock 3 and Epic 1.1 but have design issues in Opera 10.63. Hope will rectified soon.

2.  Chat within Inbox Missing: Chat from Inbox is one of the feature in demand these days as we cannot waste time in installing the chat messenger on every system (home and office) we use. Gmail chat got so popular that Google stop working on Gtalk.

3.  Lab Feature Missing: People needs to do experiment and want something new. Gmail gives them with the new feature every week and also give them a choice to use or not. This helps Google to analyze the user preference and work on that. Also give a choice to user to select what he wants. This should be included.

All these features are a requirement of next generation so hope that will be included soon.