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Posts Tagged ‘Social Network’

Zorpia: An emerging social network – A Review

October 28, 2010 Leave a comment

Zorpia is the social network build by Mr. Jeffrey. Zorpia has a unique verifying way, each user need to get his picture holding his user name in his hand. Zorpia is one of the fastest emerging social network with some good features and some features missing.

Good Features:

1. Social Games: Its has a gaming section where we have several games. Its not as good as Facebook but better than the rest.

2. Music: This section is unique as not seen in any social network. The “Most Played” section is cool as it helps to get an idea what others are listening.

3. Photo Tool: One of the best photo tools. After status update, Photo is the most important part of social activity.

Features Missing:

1. Private Space: All data is of the Zopians, but we need data mostly of our friends . More work need to be done on that.

2. Too Heavy: Zorpia need to learn the lesson from others (Both Google and Facebook got the early advantage because they were the lightest and hence fastest in search engine and social network respectively).

3. Require Revamped: The looks are too confusing and we need to scroll a lot to get our essential things unlike Facebook where we get all things handy.

I hope “fokfok” is reading this and will improve the overall Zorpia.

United States VS Indian Internet Companies

October 18, 2010 Leave a comment

I thought of comparing the US internet companies with Indian internet companies. There is no comparison between them as US companies earn lots more and are more innovative where as Indian companies are lazy and less innovative. The comparison is done by selecting the US internet company and comparing it with the Indian internet company having similar traits.

1. MSN VS SIFY: Both companies consider their internet business as secondary and most of the revenue comes from other business. Still MSN takes lots of effort in making internet business profitable with its product like Windows Live, Hotmail and Bing. Whereas Sify has a deal with google for Mail and Search, hence focus only on news. Since there are better news sites so Sify will not survive long where as Microsoft’s MSN will emerge as one of the leader in Internet industry and profit making business with its aggressive product line up.

2. YAHOO VS INDIATIMES: Both of them are more of a portal with news, local content and services, Indiatimes runs on its news content and Yahoo has popular mail service. Both are a brand and has a high reach to the consumer. Yahoo is searching for a partner that brings some more value to the site so that they can enter and dominate in different areas of online services. Whereas Indiatimes is happy with their business are in no mood to do experiment that might make them less innovative and may lose the market share.

3. GOOGLE VS REDIFF: Both were the startups. Google started when internet was penetrating US and Rediff when internet started its penetration in India. Google turn out to be the biggest global internet company where as Rediff became popular in India but from last four years losing its market. Rediff lost its market share not only because Google’s Gmail and Orkut were gaining popularity but also Rediff kept on sleeping and did not brought innovation at the right time. Rediff was lazy and did not bring Chat within Inbox and a social network. If Rediff has done that they must have beaten Google.

4. AOL VS IN: Both the companies work as the subsidy. Both have a good mail service which may turn out their strongest point. IN has one of the best news network where as AOL has bought many startups like tech blog TechCrunch. IN has the potential to be one of the global internet companies if it continues to put innovations.

5. FACEBOOK VS IBIBO: There are several social network but lets compare the US company Facebook which is global number one (and also number one in India) and Indian (JV of China and Brazil) Ibibo which is most popular Indian social networking site in India. Both of them give several apps and have chat features. Ibibo has integrates mail, so Facebook has better seach technology to connect the people to friends, brands and adds. Facebook is more innovative and owner is 25 years old so you can understand the aggressive nature of this site. Facebook has given Google and Yahoo a run for their money and market whereas Ibibo has not made such a big impact. Facebook connect and integration is used by several sites including Yahoo and Windows Live and even Ibibo whereas Ibibo so not have any such integrations and popularity.

Next Step: Integration of email in Social Network

October 16, 2010 Leave a comment

Facebook and Twitter became popular because they brought innovations like Real Time Update that redefines the way of social networking. Twitter is still busy in bringing new ways to make money. Such spirit of  innovation makes them the new leader of Internet which was earlier dominated by Google, Yahoo, MSN and AOL (News Corp).

But what next. We may see that now we see integration of services with Social Network.

1. Think you get the facility to check mail either @facebook.com or @ymail.com, by login your facebook account. Integration of email account is possible soon. Myspace, Ibibo and Itimes already have this facility.

2. May be we see new apps coming and apps no longer be called games and quizzes. We may see Mail, Maps, Search, blogging etc. apps so that we can use them from sitting at our social network.

There might be much more innovative things happing to social networks. I am so confident that there have to be some more innovative thing happening soon is due to recent rapid changes in social networks.

1. Lets begin with MySpace: We use to add friends and send them messages, get there birthday reminders and join some groups.

2. Then came Orkut: Lets users send some open messages knows as “Scraps” which can be read by others friends and social life became more open.

3. Now Facebook: They gave the plateform to update our status which is dispayed on ever friend’s page so they are not require to visit each one profile to know what happening and all of them comment sitting at there own home page. Its make the web “Real Time” which is the hottest topin on internet. Facebook also brought the trends of apps like Apple did in mobile phones. As apps start making huge profit from the add revenue, this concept become very popular. Now all major social networks have these apps.

Now this is very clear that you need to bring something new and innovative to survive in the world of social network.

Email registration at India.com reopens on 25th October

October 14, 2010 Leave a comment

In response to query, India.com informed that the registration for their mail service will reopens on 25th of October. Recently they were not accepting any new registration due to the ongoing process of their email service revamp. Now it will be interesting to see that what we get once this service get revamped. I am hoping lots more services like In.com. Web 18 gives lots of innovative services in its mail inbox like future mail, apps, etc.

Now Internet depends on four major growth driver: Mail, Social, Search and News. Most of Indian Internet companies focuses on News and Email. I hope that they will realize the importance of social network and will make one or fund the startups. In the near future we may see more Indian startups in the market due to increase in the Internet penetration in India.

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Indiatimes mail do not have the rich version working

October 13, 2010 Leave a comment

Now when Internet companies are focusing more on social, Email, News, Search and going Mobile, Indiatimes is missing this driver of growth. They have brought innovation to their offerings but if they lag behind the main growth drivers then will lose the growth momentum.

When social networks like MySpace and Ibibo are integrating their social web with email facility then how could Indiatimes do not take its email seriously. Yahoo, which also have news as one of the main growth driver, also focus on its email then why Indiatimes do not take it that seriously. Rediff also make the mark because of its email service and later news. Now Rediff has lost its market share due to lack of focus on its email service.

Indiatimes offer only basic HTML version of email (as its rich version do not work). In this era where we want more than just email, this will not be able to make a mark. Their social networking site, Itimes, offers integrated social and email facility is not at all popular. They have the largest selling daily, business and weekly newspaper but do not publicize their products. Indiatimes Mail has no potential if they do not work to improve it.

Indiatimes has a huge amount of potential as they are very popular among news reader but they need to make their product well equipped to hold the users as they have whole lots of potential to attract the user to use their product at least once.

Zorpia – Emerging Social Network OR Spamster

September 29, 2010 Leave a comment

Zorpia is the social networking site of China now going global. Its the site that is gaining market in India. Last month, according to Comscore PerfSpot was top 10 social network in India which was a surprise for all internet news networks. I feel that this time its going to be Zorpia.

Tactic used by Zorpia:
1. When ever you invite any of your friend Zorpia start spamming there mail boxes by sending invites more than trice a day.
2. Several people (more than 5/day) will send you request whom you do not know.
These all tactics look like use by a spammer.
I am writing this blog as Zorpia gets most of its traffic from India. Since India is the key market for them and Indian cares a lot about there privacy and security, they need to be more careful.
Since it is the startup by a youngster Jeffrey in 2003 when he was in college (Like Facebook story but not a similar success story) and now he is 27. But the team managing it looks litter bit weak and needs to work harder to reduce spams and upgrade security to make there site a better place to have a social networking.

Country and Percent of Site Traffic

India Flag India 64.7%

Pakistan Flag Pakistan 5.1%

Nigeria Flag Nigeria 1.7%

Egypt Flag Egypt 1.4%

Qatar Flag Qatar 1.3%

China Flag China 1.3%

Sudan Flag Sudan 1.2%

Iran Flag Iran 1.0%

Japan Flag Japan 0.9%

Kuwait Flag Kuwait 0.9%

Sweden Flag Sweden 0.8%

Iraq Flag Iraq 0.7%

Romania Flag Romania 0.6%

Myanmar Flag Myanmar 0.6%

OTHER Flag OTHER 7.5%

Apna Circle Revamp: New look is better and faster

September 29, 2010 Leave a comment

Apna Circle Pvt. Ltd. JV with Viadeo-Tianji runs a career networking site “apnacircle“. Apna Circle has been revamp today. Now its faster and sleek. The look is more organized and easy to use interface is implemented. Earlier we need to discover new features by surfing which earn a point but in return we loose time, but now they all are in front of our eyes and very handy to use.

LinkedIn which is the global best in career networking is very heavy to use but have plenty of features that make it the best. Since Apnacircle is Indian local site will not make that big impact globally but if given good features then it may gain share in India because of being lighter. Indian has lesser penetration of broadband and hence faster up-loadable sites are preferred especially in colleges where the speed is very low. Remember that career networking start from college so it can be very important.

ApnaCircle when launched in 2006 was advertised and later 2008-09 when it merged with Viadeo-Tianji, after that its not so very few know about it and its profit. Ibibo which has gain a name because of its aggressive advertisement on television. Even Google, Yahoo and Bing use TV as an important medium to advertise in USA. Here in India, Yahoo, Rediff, Ibibo and Zapak has used it and hence they are popular in urban areas in India and make money. In.com also because of its aggressive marketing gain market share over Rediff in India. Thus marketing is the best way to earn. Till the time you do not invest you will not be paid for that.

ApnaCircle and other indian start-ups need to realize this and should start marketing there product and get listed to stock exchange like InfoEdge, TIL etc